Superintendent of Schools – RVS has a wide variety of platforms and an amazing communication department which helps communicate about the work of the division. We leverage websites, blogs, YouTube, Twitter posts, email, electronic newsletters (Replay, On Track, etc.) to communicate both internally and with our broader communities. Our corporate communications are always professional, informative and very well done.
As Superintendent, I help tell the story of the division through my own perspective. Via this blog and my Twitter account I have the opportunity to share some of my thoughts and experiences as I engage in my work throughout the division. The communication need not be profound or necessarily overly exciting but it helps to let staff, parents, community members know about their division. Clearly, I am not a professional writer nor proof reader. I do enjoy the opportunity to talk about the great things going on. I’ve maintained a blog for about five years (ever since my first year as Supt in BC) and generally it has been well received. Some weeks are tough as I never found the time to write, but generally I’ll talk about something that I experienced that week or about a topic that has been top of mind.
New for me has been taking a more active role on Twitter. I have found Twitter to be great professional learning through the diverse group I follow. I jumped on Twitter quite early and I’ve kept my list of those I follow to a small, manageable list (just under 100 as of today) because it can be quite overwhelming if some of the people you follow are prolific tweeters. I very rarely search for one of the hashtags displayed onscreen when viewing one of my favourite reality TV shows (guilty pleasure). This fall I’m tweeting almost daily about some event, meeting, visit, etc. Along with a quick picture it documents just a glimpse of what is going on in RVS. If you want, follow me @gregluterbach to see what I’m up to.